The We Heart collective were asked to participate in a pop-up gallery for the Surfers Paradise One Way Festival, so 13 of us decided to spell out the words WE HEART ONE WAY and I chose the Y on the end.
I made loads of paper wallflowers out of recycled paper, junk mail and brochures and attached them to a large blue letter. Everybody made their letter out of the same size and typeface (DIN) and there was a vague blue colour scheme holding it all together, but other than that, the girls went crazy and made a great mish mash of styles which worked really well together. The piece was up during the festival for one day only.
Let me know if you want a flower.
Client: One Way Festival
Size: 240cm x 90cm
Photography: Camille Nathania