1. Why your Story Matters

Jul 30, 2020

EPISODE 1: As a Creative Entrepreneur, it is often a struggle to craft an authentic identity for your brand or business. It is all too easy to get caught up in what your competitors are doing and become lost in the day-to-day of running a business without knowing what you stand for, or where you are heading.

Bernadette Jiwa has written a book called Story Driven where she proposes that a powerful sense of identity, driven by your own story, is the key to success in a competitive landscape. The book outlines a framework to help you articulate, live, and lead with your story.

You don't need to compete when you know who you are.

In today’s podcast episode, you will discover:

Why you should stop focussing on what everyone else is doing
How to choose between being story-driven or competition-driven
Why your focus should be on making a difference
How you can win by mattering
Strategies for telling your authentic story
How to get clear on your identity
The importance of purpose, vision, strategy and tactics.

Resources from this episode

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