24. Write your origin story

Sep 25, 2020

EPISODE 24: In episode 23 of the Creative Spark podcast, we looked at the importance of writing your origin or founder story. Modern business founders tell their origin stories in books and movies. Ancient cultures told stories about the beginning of life on earth, plants, animals, weather and everything else that needed an explanation. Telling stories is a wonderful way for humans to connect and understand.

In this episode, we look at adapting the superhero origin story for our own creative business purposes.

When it comes to the modern SuperHero archetype, we need to divide the story into two parts. One part of the origin story explains the Super part and one explains the Hero part.

If you are just starting out in business, the Hero part of your origin story might be a bit light-on, but as you work with people to achieve results, you can add to your story later.

To make writing your origin story easier for you, I have created a free downloadable worksheet with prompts. Download it by entering your name and email address below.

In today’s podcast episode, you will discover:

Why you should write your origin story for your business
How to choose between the super part and the hero part
Why your focus should be on sharing your story
How you can use your origin story in your business
Strategies for using the comic book formula
How to get clear on the key points of your story
The importance of talking about your struggles.

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