28. Target your motivation

Oct 04, 2020

EPISODE 28: Motivation is one of those things that can be hard to quantify and we often don’t feel motivated to do something hard until we are part way through doing it. Success in any endeavour can bring motivation with it. A great way to tap into motivation is to use Simon Sinek’s Golden Circle method.

In his now-legendary TED talk, author and coach Simon Sinek revealed that people don’t buy what you do, they buy why you do it. Since giving this talk, every business book and business coach is teaching this idea and using Simon’s Golden Circle method to uncover your why or your deeper motivation.

By taking the time to tap into your motives, you can share them with your audience so that they are excited to take the journey with you, but as you will soon learn from the Golden Circle diagram, having a central motive also helps you pivot later if your initial ideas don’t work out.

If you would like to download a Golden Circle template, put in your name and email address below.

In today’s podcast episode, you will discover:

Why you should familiarise yourself with the Golden Circle idea
How to choose between pivoting and quitting
Why your focus should be on uncovering why something matters to you
How you start with why, before working out what or how
Strategies for sharing your why
How to get the most out of every project you start
The importance of starting with why.

Resources from this episode

Simon Sinek Book: Start With Why
Simon Sinek TED Talk
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