29. Harness your authentic voice

Oct 06, 2020

EPISODE 29: As a Creative Entrepreneur, it is often a struggle to craft an authentic identity for your brand or business. It is all too easy to get caught up in what your competitors are doing or you end up following trends. It can take confidence to express your true voice but learning how to harness the power of your authentic voice is a key component of creating a brand that resonates with your audience.

Todd Henry has written a book called Louder Than Words where he tells us that stepping into what makes you different and owning what you stand for helps communicate clearly to your audience why they should listen to you.

Here’s the thing, if you are bland and wishy washy, people won’t remember you, or worse, confuse you with someone else.

If you are quirky and interesting and share your story and interests, some members of your audience will be turned off, but the others will become raving fans.

Are you keeping yourself small or are you speaking up clearly?

In today’s podcast episode, you will discover:

Why you should uncover, develop, and use your authentic voice
How to choose between quirky and interesting, or wishy washy and bland
Why your focus should be on developing a strong sense of identity
How you can work out where you're going
Strategies for creating your voice engine
How to get the most out of your authentic voice
The importance of getting identity, vision, and mastery to work together.

Resources from this episode

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