8. Own your challenges

Aug 19, 2020

EPISODE 8: When you are building your creative side business, it is important to solve the challenges which matter to you the most and then teach others how to overcome those same struggles. All great business owners tell the story of how they overcame past struggles and this forms the core foundation of their business … helping you solve those same struggles. The idea that people have walked the path before us gives us the confidence to follow them.

Would you take weight-loss advice from someone who has never struggled with the same challenges as you? Never been overweight? If you’re menopausal and you have the choice of taking the advice of a 62 year old female doctor or a 32 year old male doctor, it’s a no brainer. One person has been through the same journey and can now guide you through it, the other one never will. It’s always going to be theory for the male doctor.

That’s not to say we can’t take advice from learned experts, but if you are going to trust someone to guide you through a difficult personal journey, it helps if they’ve walked the path before.

In episode 3, I talked about how, as a creative business owner, the more successful you become, the more you’re going to have to get done. All CEOs eventually become the bottleneck for their business and need to sack themselves. If you know where your three core skills lie, it’s not going to come as such a shock to you in the future when you have to stop doing everything else.

This podcast has a practical component and comes with a template to help you put theory into practice. Download the worksheet below and listen to the podcast for instructions.

In today’s podcast episode, you will discover:

Three ways to identify your core challenges
Why you should embrace your struggles
How to choose which challenges you can help others with
Why your focus should be on bringing order and organisation to overcoming challenges
How you can mind map your core challenges
Strategies for discovering your three core challenges
How to get clear on what challenges you need to focus on
The importance of getting clear on what you can help others with.

Resources from this episode

Creative Headspace Challenge

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