The Secret to Packaging Your Expertise

Nov 19, 2022
Package your Expertise

This week, I want to share a spark to help you structure your creative process into a signature framework so you can turn it into a book, a course, or a productised service.

You have a proven process that gets results but don't know how to turn it into a product.

If you're an expert in your field or an industry professional, you may have a way of getting results, either for yourself or your clients. But how do you turn that into an actual product?

Chances are, you will argue that you can't systemise your creative process. However, that doesn't mean that there aren't shared commonalities in the approach you take and the results you're able to achieve each time, especially on similar projects. 

You need a system that is structured, repeatable, and shareable.

If you're like most creatives, you probably don't have a system for your business. You might have some steps written down or a general work plan that you follow, but chances are it's not currently structured, repeatable, and shareable. 

This is the crucial difference between a creative freelancer who reinvents the wheel on every project and a business owner who has a simple system for achieving predictable results.

"The best way to stand out in your market is to create a visual framework for your transformation process"—Aaron Fletcher

Run your process through a framework and create a signature solution.

By using a framework to structure your results process, you can ensure that each step of the journey is well-defined and there is a clear path to follow. It also helps present the steps in a way that gets predictable customer results.

Once you have a signature solution, you can package and sell it multiple ways.

The key to a successful product is to package your results process in an easily digestible way and accessible to your target audience. This means trying different distribution methods and seeing which suits your audience best. For some, this might be a book; for others, an online course, an in-person workshop, or a productised service.

The great thing about having a signature solution is the method doesn't change, only the delivery vehicle. 

Here's the step-by-step breakdown of the process

Step 1: Define the target audience for your process or method.

Before you can begin creating your signature solution, you need to define who your target audience is. This will help you to determine what information to include and how to present it. 

Remember that your target audience may differ from those you are used to working with. For example, if you are a children's book illustrator, your clients might be book publishers, but the audience for your children's book illustration course will be other illustrators.

Step 2: Outline their current position and their desired position.

Your audience is seeking a transformation—they want to know that your product or service will improve their lives. Their current state is known as point A, and point B is where they want to be at the end of your process. 

For example, your clients might struggle to launch their business without a logo and website, and their desired result or transformation is a brand they can be proud of.

Step 3: List the shortest number of steps from point A to point B.

Your customers are already overloaded with information. They want results, not more information, so the key to a successful product or productised service is to bring order and organisation to your topic in the shortest, most efficient way.

Visualise where they are right now, and then imagine you are the guide who can show them the shortest path through the forest. List the steps they need to take to get a result.

Step 4: Define a mini-transformation for each of the steps.

Once you have outlined the overall transformation for your signature system, the next step is to define a mini-transformation for each step. 

This helps keep people engaged on the journey because each step gives them a "quick win" and ensures that you don't include unnecessary content.

Step 5: Name your signature process.

Every signature solution needs a name. 

Naming your signature solution does two things, it allows you to brand the process, and it also helps give weight or gravitas to your system. 

There are lots of naming techniques, but here are a few of my favourites: The "Result is in the Title" naming strategy—e.g., Learn Brush Lettering; The "Signature Solution" naming strategy—e.g., "The Fletcher Method; or The "Say it like it is" naming strategy—e.g., Social Media for Watercolour Artists.

Step 6: Capture the process in a visual framework.

Once you have a name for your signature process, a series of steps (each with a mini transformation), and a transformation for the whole process, you are ready to capture the process in a visual framework. 

This will help you to see the big picture and understand how each step fits into the overall process. Additionally, sharing this framework with your team or clients can be valuable.


  1. If you have a proven process, you can turn it into a product

  2. Turn your process into a signature solution by using a framework

  3. You can then package and distribute your signature solution

  4. Your audience will determine how they prefer to consume it

  5. Capture your signature solution using a visual framework.

  6. Grab your free editable Signature Solution template [Canva].

‚ö° I hope this sparked for you why creatives should package their process using a framework to create a signature solution.

Please tag me on Instagram and let me know if you found the template helpful.

Click below to grab your copy.

Grab your free editable Canva Signature Framework template.


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